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The simple stylistic “e” emblems the core values of the company, whilst the playful undertones of the venerable Comic Sans carry the image of a happines and playfulness as embodied by that gorgeous puppy!
The descreet rainbow shadows break the neutrality of the black foreground, ensuring the logo can never be boring, yet at the other hand they’re not exaggerated so the logo still caries the reasonable, sensible, stable personality of a company you can rely on.
